Holy Shit! Hugh Hefner is on our freaking reel. Our parents can finally feel justified in having paid for us to go to college. To honor this momentous occasion (although we were disappointed we were not asked to be Ms. August or anything), we re-cut our hot mix reel to include him and other new stuff we have shot in the past couple of months. But to do this, we had to retire our original open:
If you like the teaser reel, full length spots are viewable on the BEST* WORK page on our website! (read that line in a real perky, flight attendant voice)
So for your end of the work week partying pleasure, BEST*, in conjunction with our friend Greg Dubin (Actor, Ring Announcer, Bar Mitzvah boy), presents the world premiere of the video for Eddie Murphy’s “Party All The Time” as done by Tony Nicolosi. We like to call it “Can we get the Bar Mitvah boy on the dance floor please?” Greg’s family likes to call it “The Uncle Abe incident.”
Dear Mr. I Am At The Airport Talking At A Volume Level Normally Reserved For Stadium Announcers,
Uh “the Tiger Team and their fabric messaging” and “the standing call happening with the London office” isn’t something that all 200 of us here at Gate B need to know about. I’m glad you have an awesome earpiece that goes in both of your ears in order to block outside sound so you can focus on your important conference call with HQ, but we here have no way of blocking YOU out. I think it’s time to end the suffering and start texting like the rest of us.
Yes, we all stay in the same apartment when we work in New York. And yes, our summer intern has been traveling with us. Three girls…who all happen to sleep in men’s underwear and white tank tops…in one studio apartment….work stress…long shooting hours…humidity…you do the math.
Four words: Less Pillow. More Fight.
click image to view larger
Just another Best* Production. Brought to you by Best Company Ever, Inc., Stacy our Best Intern and Aaron Wesner our Best East Coast Photographer.
From Best Company offices
10:43 am.
Four possible reasons for this:
1. Bastille Day
2. Toasting A-Rod on his amazing recent accomplishments:
A) Being the top online All-Star vote getter for the second year in a row
B) Madonna
3. Celebrating the impending live dance-off between M&M Dance Cru and ACDC. (Our money is on ACDC. Seriously. We found a bookie who is taking odds on this)
4. We have a huge pitch later today, we just finished reading The Secret, and decided to put the “preview” part of preview/review into action right after breakfast.
It is so nice to be back.
This outpouring of welcoming affection prompted us to want to share with everyone some of our own giving and selfless acts. We are not just self-involved creative types, stepping on people to close the next job. We also give back. For instance, the once in a life time educational opportunity we are providing for one lucky college student:
(Note: If you have not read the post before this one, please do so first, to fully appreciate the video.)
Selling with sex is easy. But that doesn’t mean you can just stick a scantily clad chick on any old product and expect it to sell. Case in point… this coffin company from Rome and their ridiculous calendar.
One of our loyal readers was so infuriated by this Maxim-meets-casket idea that he was driven to make the following statement, “The idea that you can use sex to sell ANYTHING from coffins to freaking Saltines is ridiculous.”
Challenge accepted Pat Freestone.
We agree that you cannot use mediocre sex to sell everything. But you can use good sex, good styling, good photography and your good-natured summer intern from Texas on a table in your conference room at lunch today to sell some goddamn crackers… IN YOUR FACE FREESTONE.
(click image to see it larger- and yes this is really our intern and yes we really shot this at lunch)
Thanks to Stacy our Best intern and Chuck Espinoza our Best photographer.
