Selling with sex is easy. But that doesn’t mean you can just stick a scantily clad chick on any old product and expect it to sell. Case in point… this coffin company from Rome and their ridiculous calendar.
One of our loyal readers was so infuriated by this Maxim-meets-casket idea that he was driven to make the following statement, “The idea that you can use sex to sell ANYTHING from coffins to freaking Saltines is ridiculous.”
Challenge accepted Pat Freestone.
We agree that you cannot use mediocre sex to sell everything. But you can use good sex, good styling, good photography and your good-natured summer intern from Texas on a table in your conference room at lunch today to sell some goddamn crackers… IN YOUR FACE FREESTONE.
(click image to see it larger- and yes this is really our intern and yes we really shot this at lunch)
Thanks to Stacy our Best intern and Chuck Espinoza our Best photographer.
This is terrific and it’s inspired me to start hiring
interns!
comment by Doug LeClaire — July 8, 2008 @ 8:24 am
I see two sexual themes emerging–the lovely blonde with the blindfold and pearl necklace, and the one that’s more familiar to me–the kleenex, tube sock and vapor rub. Very clever, Best Company. You’ve won the battle… not the war.
Pat Freestone
comment by Pat Freestone — July 8, 2008 @ 8:46 am
I did a similar shoot during one of my internships.
comment by Chris Snyder — July 8, 2008 @ 10:08 am
I have to say this was a life-changing experience only made possible by the two greatest bosses ever! I am now in love with saltines and vapor rub! But I must clarify that it isn’t exactly a “blindfold” in the shot (although that would have been interesting as well)…a sleep mask was the actual intent.
comment by stacy — July 8, 2008 @ 5:50 pm
let me first just say, Laurrrrrra Murrrrrrrrrrrrrrrrphy! Once I get done with this blog, Im going to go out and buy 100 boxes of saltine crackers just because I can and because I love her…yeah I said it! Nothing says the 4th of July like high heels, coffins, and the American flag…I feel so patriotic right now that Im going to celebrate with some creedence and a bomb pop! Btw, is it wrong to get as drunk as a viking on a Tuesday night? Let it be know that I will work the third shift in a factory if it gives me face time with the ladies of Best…because your the best and probably because I love the North End and Hennessy! Keep L I V I N the dream.
comment by Ron Gaskins — July 9, 2008 @ 11:31 am
Best … Shaping the minds of tomorrow.
Oh my…
comment by kevin — July 14, 2008 @ 4:37 pm